Researches
American Digital Media Consumers, 2017 | PayPal
Digital media consumers are growing rapidly thanks to the rapid development of communication technology. Check out the highlights below to examine how people consume digital media across 2 media segments: 1. Movies/TV 58% of US consumers are more likely to watch movie/TV content on mobile devices. 55% of US viewers prefer Netflix’s wide catalog of …
Researches
Advertising Attention Research in 2016 | Ipsos & Google
An Eye-Tracking Study provided by Ipsos & Google in 2016, with US consumers to understand the difference in attention paid to TV advertising & YouTube mobile advertising in a natural viewing environment. By separating into 2 groups, the TV Viewers were tasked with wearing eye-tracking glasses for at least 90 minutes during their regular TV …