Tag: US Consumers

The pandemic sped up the digitization of health and wellness services. Customers are increasingly using online services to reach their medical records, order prescriptions, as well as monitor their mental health. With nothing but an increasing number of people of all ages owning smartwatches, Americans are becoming more active in managing their health. When it …

Understanding consumer trends is very important for businesses. Staying up to date with changes in consumer priorities and behavior makes you close to the consumer besides giving them the best experience they want. In light of this, this report focuses on consumers’ attitudes and behaviors over the first quarter (January through March) and the second …

It is that time of the year when brands are planning their Christmas activity. For many retailers earning up for the festive season, COVID-19 has cast doubt on future plans. As reported in the Christmas insights 2020 there is a percentage of 22% say their company has enacted pay cuts as a result of the …

Halloween is the perfect reason to ditch the quarantine and get dressed up. Google has published the latest editions of its annual “Frighgeist” Halloween trends, which provides insights into the most popular costumes, based on Google Search activity, for the event. Google Frightgeist’s Mini-site: As for the Halloween costume trends mini-site “Google Frightgeist”, it provides …

According to the COVID-19 insights and based on an article published by Endcaps & Insights in late March, about the changing shopper behavior after the COVID-19 outbreak. This survey was based in the US and on 1,509 shoppers. According to the article “People are working differently, playing differently, communicating differently, and, yes, shopping differently,” “So, …

This year, more than 30% of US consumers have already begun planning their holiday shopping, and nearly 40% will have completed the majority of their shopping before Thanksgiving. In the same context, the entire retail industry has been gearing up for the biggest, and most wonderful, time of the year “the holiday season”. OpenX has taken …

Although the price importance has down by more than 12.8% YOY, it still the top factor influencing purchase decisions. By contrast, the importance of the shopping experience doubled, and the variety and speed of fulfillment options as deciding factors grew by 1.3x and 3x, respectively. Shipping has also a critical effect on consumers, with 40% …

Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and …