Tag: UK

There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online. Find out …

The great technological development that has recently occurred has affected the preferences of the devices used by internet users. Find out the latest trends for smartphones, tablets, smart TVs, and wearables: 91% of all internet users globally are using smartphones, but North Americans and Europeans are still more likely to have a PC/laptop. PCs & …

Smartphone plays an essential role in digital commerce; 65% of consumers in the UK using their phone to order food or purchase non-essential items. More than 1 in 5 do so on a weekly basis. Find out how mobile devices are impacting the retail shopping experience for both consumers and high street brands: 98% of …

In the 7th annual content marketing survey, you’ll find that 87% of UK marketers surveyed use content marketing. Read the below and gain insights into the UK content marketing strategy, factors influence its success, types of prioritizing its’ activities, marketers’ attitudes about content creation: 74% of UK marketers surveyed have small content marketing teams serving the …

Facebook is forever evolving. In Q2 2017, it grabbed 2.006 billion monthly users. Europe only owned 360 million monthly users, while daily active users there estimated 271 million users. There is also a question that social media marketers ask themselves all the time “What else are my fans and followers interested in?”. Keep an eye on …

UX (user experience design) is simply defined as the process of improving customer satisfaction & loyalty by enhancing the usability, ease of use & pleasure in the interaction between the customer and the product. But there is a confusion between the 2 missions of UX and market research job. Discover the key insights into how …

Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …

Many organizations are struggling to effectively deliver mobile applications to their employees and customers, selecting the right mobile development platform can be a critical decision. Examine the progress, opportunities, and challenges organizations face when deploying enterprise mobile apps strategy in a five-country included the United States, Germany, United Kingdom, China, and India: Most of the …