Tag: UK

A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …

Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behaviour and preferences of consumers in the United Kingdom during the 2018 holiday shopping season. The study dug deeper on how mobile device plays a vital role in the purchasing journey. …

In July 2018, MetaPack has conducted its annual report ‘the 2018 State of eCommerce Delivery’ on over 3500 consumers in Canada, France, Germany, the Netherlands, Spain, the UK, and the US to provide deep insights into what consumers want when it comes to delivery and examines how the delivery choices shoppers encounter influence the online …

If your business’s brand isn’t transparent, then you’ll make life a lot harder for yourself. You’ll find trust harder to forge, you’ll find employee happiness harder to harness, and you’ll make yourself less attractive to potential candidates. For all of these reasons and more, boosting your brand transparency should be your number one marketing priority. …

Payments continues to be one of the brightest spots in the financial services universe, with a robust growth makes payments a dynamic sector for incumbents—and a draw for new competitors. Global expansion is a major driver for many online businesses, but that objective can often seem steep or even unattainable without the right tools and …

A new study conducted by AudienceProject on 16,000 in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland revealed that people are giving up the computer in favor of the mobile. Mobile penetration has now exceeded the computer penetration and new devices are being introduced creating an ever more fragmented landscape of devices. Top …

There is a significant group of media users who are ‘very effective’ at using digital technologies to advance their business or for their personal use. They’re called ‘Digital Leaders’. In 2018, GlobalWebIndex conducted a study to dig deeper into the unique demographics and characteristics of business leaders worldwide to guide marketers in the right direction. …

For the second year in a row, Kantar Media has launched its DIMENSION study to explores insights into four of the largest issues facing the media industry from improving creative standards and relevancy and achieving greater channel integration. The study also includes an overview of the major trends and exciting innovations shaping the world of …