Tag: Twitter

86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …

The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …

“Twitter managed to overcome the toughest challenge for any consumer service at scale by reversing declining audience trends and re-accelerating usage”, said Jack Dorsey the Twitter CEO. As a result, the fourth quarter was a strong finish to the year for Twitter with a return of revenue growth, GAAP profitability and an increased shipping cadence. …

The most business use of Twitter is to meet potential customers and leads the same way you would at a networking event or trade show. However, you can also use it to promote your brand, interact with your customer base, create buzz around upcoming events, and develop direct relationships with bloggers and journalists for potential …

Twitter audience and engagement are growing. It’s monthly and daily active usage grew year-over-year, as well as sequentially. This quarter, Twitter made progress on a return to revenue growth. This growth was driven by improved execution from its sales team, strength in video and direct response ad formats. Read more about the key numbers from …

A hashtag is a keyword or a phrase (without any spaces) that contains the # symbol. It is a simple way to boost traffic, find & reach niche audiences, and to discover trending cultural moments. Learn more about how hashtags work on each social network: Twitter: Hashtags are a necessary way to categorize content on …

The main driver behind social media uptake from businesses is to aid marketing and sales, but over the last year, there was a reduction in the number of businesses with a social media presence. Among small and medium businesses (SMBs) only 47% have a social media presence while for large businesses numbers are higher at …

More than half of B2B buyers ensured that now they rely more on content to research their buying decisions than they did a year ago. They also depend increasingly on LinkedIn & Twitter feeds to get recommendations from their peers and see the types of content that people in similar roles and with similar challenges …