Tag: Twitter Insights

We can see that Twitter has added a new control option for marketers by making frequency capping available for all campaign types worldwide. Twitter’s Frequency Capping: In light of twitter’s frequency capping, Twitter explains: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing frequency caps for ads …

Back in June, Twitter’s pop-up alert was added on articles that users attempt to retweet without opening the article link and reading the post. However, after a full three month of implementation, today, Twitter has shared some new insight into the effectiveness of the prompt and how it has changed user behavior when they are …

You might have heard about this before, but the video is the top and best performing content type across all social media platforms, especially on Twitter. Researches prove that Tweets with video see 10x more engagement than those without video, on the other side, Promoted Tweets with videos save more than 50% on cost-per-engagement. If …

Twitter puts plans to set up a dedicated research group to look into the possibility of creating an “open and decentralized” standard for social networks, which could relieve pressure on the company to avoid critics of its content policies but also give rise to a new array of competitors. CEO Jack Dorsey announced plans to …

Twitter Inc. announced the launch of a new Twitter Privacy Center to showcase how the social media network is taking active measures to protect private data of its consumers. The center will host all kinds of information about Twitter’s initiatives, announcements, new privacy products, and communication about security incidents, the company said. The San Francisco-based …

Product manager Ellen Havlicek said in a blog post that the chat information allows publishers to see tweets they may have missed through the social network’s content listening tools, which go to other than mentions and hashtags. “Conversation Insights finds and displays Tweets that you might ordinarily miss, thanks to our content listening tools that …

Twitter issued an apology on Tuesday for using phone numbers provided by users for security features in targeted advertising, claiming the incident was a mistake. Twitter at times encouraged users to provide their phone numbers, which were then added into its targeted advertising tool called Tailored Audiences. The tool enables advertisers to upload their customer …

Twitter is frequently bringing new features for its users in order to improve the overall user experience. The company is really working hard to compete with other similar platforms. Twitter rolled out a revamped version of its desktop version back in July this year. Then the company announced two major changes in August. Twitter updated …