Tag: Twitter Ads

Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. This actually helps to provide more clarity around its various ad offerings and makes it easier for brands to find the right promotional option/s for their needs. According to Twitter: “After an extensive discovery and research …

This is a surprise for social ad researchers – late last month, with little fanfare, Twitter sunsetted its Ads Transparency Center, which allowed anyone to view all the ads being run by any Twitter profile at any given time. Moreover, the change was noted by Bene Earl of Headland Consultancy, who pointed to an amendment …

Twitter Inc. announced the launch of a new Twitter Privacy Center to showcase how the social media network is taking active measures to protect private data of its consumers. The center will host all kinds of information about Twitter’s initiatives, announcements, new privacy products, and communication about security incidents, the company said. The San Francisco-based …

Product manager Ellen Havlicek said in a blog post that the chat information allows publishers to see tweets they may have missed through the social network’s content listening tools, which go to other than mentions and hashtags. “Conversation Insights finds and displays Tweets that you might ordinarily miss, thanks to our content listening tools that …

Twitter issued an apology on Tuesday for using phone numbers provided by users for security features in targeted advertising, claiming the incident was a mistake. Twitter at times encouraged users to provide their phone numbers, which were then added into its targeted advertising tool called Tailored Audiences. The tool enables advertisers to upload their customer …

Twitter is frequently bringing new features for its users in order to improve the overall user experience. The company is really working hard to compete with other similar platforms. Twitter rolled out a revamped version of its desktop version back in July this year. Then the company announced two major changes in August. Twitter updated …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre  of  attention  in  many  industries  by  facilitating  various  areas  of  marketing,  such  as promotions,  marketing  intelligence,  sentiment  research,  public  relations,  marketing communications, as well  as product  and …