News
LinkedIn’s Working on Paid Events to Provide New Monetization Opportunities
LinkedIn will soon start testing paid events, it is a part of its broader push on hosting virtual events, which has become a bigger focus over the past 18 months. LinkedIn’s paid events could provide new opportunities for monetization and engagement on the professional social network. Moreover, the new element was first reported by TechCrunch, …
Articles
How Digital Marketing Can Boost Your Trade Show Success
Face-to-face marketing is an essential aspect of every business, even if you do most of your trading online. Trade shows are a great way to network with potential clients and build relationships in person. Putting a face to the name will help you develop a more reliable connection and increase loyalty with customers. There are …
Indicators
Referral Marketing is The Top Source of B2B Marketing and Sales Leads by Surveyed B2B Marketing Professionals at a Rate of 73%, 2019
Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Sales leads are individuals or businesses that are prospective buyers. A sales lead is identified via marketing, advertising or referrals. Referral marketing is the method of …