Tag: TikTok

What we now call influencer marketing once meant big corporations paying millions for celebrity endorsements. However, the rise of online influencers, especially on Instagram and TikTok, has changed the game. Brands no longer need to secure complex deals with Hollywood stars for successful campaigns. Influencer marketing, while it might seem daunting, is more accessible than …

A recent research report has been published on TikTok’s evolving market and increasing efforts to encourage safe and secure purchasing on the platform, in other words, TikTok shop growth. This project is currently in progress. While in-app purchasing on TikTok hasn’t caught on with Western users, in China, in-stream commerce is the primary revenue generator …

TikTok has officially unveiled its new standalone photo-sharing application, “TikTok Notes,” after earlier hints surfaced within the main TikTok platform. Initially available for users in Australia and Canada, TikTok Notes offers a distinct space for sharing photos, complementing the video-centric nature of TikTok. Introduction to TikTok Notes TikTok Notes functions as a basic photo-sharing platform …

TikTok stands as a genuine phenomenon, surpassing YouTube in user engagement and boasting 755 million monthly users globally, making it the third-largest social network. Despite its rapid rise and popularity, brands remain hesitant to invest substantially due to its relative newness and less mature targeting and attribution capabilities compared to Facebook or YouTube. However, delaying …

The current digital space has made digital marketing more of a race than a marathon. It’s a race of the best runners who can arrive at the top with appropriate tools at their disposal.  The rapid developments in social media and the digital world are not enough to curb Singapore’s hunger for content. The average …

In the modern world, TikTok is one of the fastest-growing social media platforms globally. People use this short media platform to share their innate talents and valuable information as well as entertaining videos with the users.    Whereas TikTok also serves as a wonderful platform for its users to earn money and make a career. Being …

Utilizing TikTok to advertise a company, item, or service is known as “TikTok marketing.” It may involve a variety of strategies, including influencer marketing, TikTok advertising, and the production of naturally viral content. Businesses may benefit from TikTok marketing by raising their brand recognition. Many businesses might think that this is not a good place …

In recent years, TikTok has become a go-to platform for online audiences to analyze current trends. Almost every digital creator and marketer watches out for TikTok trends to go viral by using them in their visual content.  Nowadays, e-commerce marketers land on TikTok to discover trending products and add them to their stores to make …