Guides
The LinkedIn Secret Sauce: Extra Hot Edition | LinkedIn
The LinkedIn social network is booming. In 2018, there were 19 million company pages on LinkedIn. Moreover, LinkedIn SlideShare reaches 70 million unique visitors a month. The site is now the world’s largest professional content-sharing community. In your opinion, what is the secret behind this outstanding progress? For the second year in a row, LinkedIn …
Guides
PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics | SEJ
Pay-per-click (PPC) marketing is known also as search engine marketing (SEM). PPC marketing is an advertising model that enables marketers to place ads on an ad platform and pay the host of that platform every time their ad is clicked. Whether you’re new to the world of paid search, or you’ve heard a little about …