Ways of interacting, communication and behaviors are dynamic, and shift as people enter different life stages. As they get older, teenagers with an age range from 13 to 17 are starting to use communication tools in the same way as adults. They will continue to use their tools such as texting, social networking and video …
While social media has its benefits, it also can facilitate toxic exchanges that emotionally burden teens, many teens witness online gossip, drama, and bullying very frequently, and they find this upsetting. Many teens feel overwhelmed every day by the large number of notifications they receive and feel pressure to respond because most people expect them …
It’s easy to be alarmed by how social media is affecting all of us but a new Pew research study called “Teens’ Social Media Habits and Experiences” shows that alarmist concerns that the US teens are handling shows concern that these sites lead to drama and social pressure. The impact of social media on teens …
In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years. The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older …
Today’s teens had mobile phones when they were in elementary or middle school, compared to high school or college for their older counterparts. When marketers targeting black teens, it’s important to understand the digital behaviors of them, and how they compared to the general population of teens: The majority of black teens (79%) use smartphones …
The Hispanic population in the US represents a wide segment for marketers especially teens, as nearly 25% of all 13- to 17-year-olds are Hispanic, and they are the fastest-growing teen demographic. Get a better understanding of their digital behaviors: Hispanic teens are predicted to grow +17% by 2024. The smartphone is the most used device …