Tag: Technology Marketers

2023: The Year of Icons and Transformation The year 2023 was marked by major cultural phenomena such as the resurgence of Barbie, the eras of Taylor Swift, and Beyonce’s Renaissance. It was also the year Twitter transformed into X. While it was a dynamic and transformative year, it certainly wasn’t boring. This report delves into …

Cloud remains a high priority for CIOs and IT teams Cloud adoption surged amidst the pandemic, reshaping priorities for CIOs toward operations. With macroeconomic challenges at play, IT teams pivot towards demonstrating the cloud’s business value. Tech marketers play a crucial role in showcasing this value, buoyed by the forecasted $1.35 trillion global spending on …

AI use: 79% of technology marketers use generative tools Numerous participants anticipate an increase in employing AI for content creation. Indeed, 79% report utilizing AI for tasks related to content. How do they apply it? A majority (53%) leverage generative AI for ideating new subjects. Approximately half utilize these tools for drafting articles (48%) and …

Every minute is valuable when running a business. With limited hours in the day and a growing to-do list to tackle, it’s crucial to find ways to boost your team’s productivity while completing tasks to the highest standard. By introducing a few new technologies and tools into your operations, you could potentially improve your internal …

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer needs for information, as opposed to creating demand for a new need. It always helps companies to create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. …

Content marketing is more than building, distributing and sharing content in order to engage with audiences, generate leads, improve branding, and other marketing goals that content marketing can afford. It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits into a broader integrated marketing strategy and it needs …

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention, generate leads, expand their customer base, Generate or increase online sales. To outsource content marketing you’ve got to do the work to create systems, processes, and routines that ensure a high-quality end …

HubSpot is introducing the state of inbound marketing and sales strategy and operations research. This year’s edition is clear, concise, and designed to be your go-to resource for strategic data. This statistic provides information on the leading marketing priorities in the next 12 months according to marketing professionals worldwide. Take a glance at the top …