Tag: Targeting Criteria

Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …

Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …