Tag: Targeting

Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …

There are roughly seven billion people around the whole world. Approximately 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s important to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook. Whether …

Marketers are competing to learn how to use technology to scale and measure their tactics and campaigns, to beat their competitors, understand their customers and boost sales. This free whitepaper written by Jeff Bullas covers the main 15 reasons why businesses need automation to innovate, get noticed, and get the best possible return on investment …

Twitter is now touting itself as a platform for effective direct response advertising. It represents a powerful opportunity to drive real revenue growth at scale. This guide features pro tips, essential insights, and creative best practices to drive more revenue from Twitter than ever before. A Glimpse at the Pro Tips for Twitter Ads: Focus …

Email marketing now offers marketers innovative ways to push campaigns to the next level. In this regard, Movable Ink launched this playbook provides you with examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement & ROI. The Guide will teach you how to build a …