Guides
THE DEFINITIVE GUIDE to Planning a New Content Initiative | Lytho
Introduction For over a decade, the founders of DivvyHQ have been guiding some of the world’s top marketers in planning and producing impactful content. Through this journey, we’ve seen firsthand the significant time, effort, and strategic thinking needed to launch a successful content initiative. In today’s crowded digital landscape, having a clear and well-defined strategy …
Articles
Boosting Digital Marketing Campaigns with Targeted Digital Signage
With the landscape of digital marketing being such a rapidly evolving and shifting one, it is more important than ever to be able to stand out in every regard possible. You need to come up with innovative strategies and digital signage trends that can resonate with your target demographics, and when executed correctly digital signage …
Guides
The Essential LinkedIn Guide for Marketers | Brandwatch
LinkedIn has traditionally been a valuable platform for B2B marketers, offering robust tools for recruitment, brand awareness, and lead generation. As the platform continues to evolve and its user base diversifies, it has also become an effective channel for marketing lifestyle and luxury B2C products. Additionally, LinkedIn has rapidly expanded its video content space, with …
Articles
Integrating AWS Solutions into Your Digital Marketing Toolkit
In today’s fast-paced digital landscape, businesses must leverage every tool to stay competitive. Digital marketing is not merely having an online presence; it’s about utilizing advanced technologies to effectively reach, engage, and convert potential customers. Amazon Web Services (AWS), with its robust suite of cloud-based solutions, offers digital marketers a powerful arsenal to enhance their …
Guides
How to Effectively Measure the ROI of Sponsorships | Brandwatch
Introduction Sponsorship deals, especially those involving significant investments, come with high stakes. However, tracking the return on investment (ROI) can be complex. This guide offers practical strategies to optimize your sponsorship spending and accurately measure the impact of your campaigns. We’ve divided the guide into three sections: the research phase, the measurement phase, and the …
Articles
Mastering B2B SEO: A 9-Step Guide to Boosting Traffic, Rankings, and Leads
Creating an effective B2B SEO strategy may seem like solving a complex puzzle at first. However, it’s a journey that, while challenging, is also incredibly rewarding for marketers who are ready to take on the task. The thrill of seeing your website climb the search engine rankings, attracting more organic traffic, and generating high-quality leads …
Articles
Reaching Your Audience with Content Marketing for B2B: What Are the Best Strategies?
In 2023, the U.S. hosted almost 3 million Business-to-Business (B2B) companies. The competition is fierce. Therefore, businesses struggle to reach & engage their target audience efficiently. B2B content marketing isn’t about crafting blog posts & white papers. It’s all about connecting with your audience on a deeper level & providing them with real value. I …
Guides
The New TikTok Law: Preparing Your Social Strategy for What Comes Next | Wpromote
Notes on a Possible TikTok Ban TikTok has risen to social media superstardom, propelled by engaging user-generated content and a powerful algorithm that even challenges Meta’s dominance. IS THE U.S. GOVERNMENT SERIOUSLY CONSIDERING BANNING TIKTOK? The short answer: probably not. TikTok is deeply embedded in the cultural conversation, and both Congress and the White House …