Tag: Tablet

As advertisers are forced to pay more for each click, fewer overall clicks can be obtained using available budgets, strategies such as increasing bids for the highest-value customer; Based on these two trends alone, overall CPC increases are inevitable. Via analyzing 1,300 Google AdWords accounts – global- & more than 176,000 active campaigns, you can …

Search Engine Journal’s released its second annual survey on the global state of digital marketing to help marketers know how to work, what to spend and how to measure success via analyzing answers from more than 230 digital marketers. The report gives a closer look at how the digital marketing industry is changing and an overview of …

A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases. Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of …

It’s no secret that in 2017 retailers are facing an increasingly challenging marketplace, it’s one of the most competitive environments in decades with the continuing shift in customer preferences towards online shopping, an unforgiving global marketplace that demands unprecedented technological sophistication some retailers are being confronted with threats to their very existence, new kinds of …

To explore the best channel for your digital marketing strategy and ad spend, you should preview what today and tomorrow hold for TV & digital video, TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets. The growing popularity of mobile devices is leading viewers to spend more time …

More than 1,500 of US fashion shoppers were surveyed to provide insight into the demographics and psychographics behind their behaviors and trends. 52% of American online fashion shoppers purchase using smartphones or tablets while 48% shop only on the desktop. T-shirts, shirts, shoes, pants & accessories are the top 5 products purchased on the smartphone. …

Moms are making purchasing decisions for herself and the entire household, they are very active on social media, using multiple sites. So it’s very important to study Mom’s behavior on media: 2/3 of Moms are age 35 or older, 37% of them are between 35-44, and 30% of them are aged 45 and older. The …

Children are no longer the same, new technology has changed their habits and preferences given the increased use of portable devices to go online. So, these points provide some useful insight into what children are doing online and information about parents’ views about their children’s media use: Children’s Use of Media Devices: TV sets & …