Indicators
The Most Critical Challenges of Generating Higher Quality Leads, 2019
Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. These are just a few of the many ways in which you could qualify someone as a …
Indicators
Top Sources of B2B Marketers Sales & Marketing Leads in 2019
The number of companies prioritizing digital continues to rise, correlating with the advancement of digital tools that possess greater targeting and data analysis capabilities. B2B companies understand the importance of web presence in the digital age. Meanwhile, B2B marketers are still making large investments in traditional methods, such as event marketing and print advertising. B2B marketers …