Video content is a necessary part of the digital marketing mix, videos are powerful because they can have a strong emotional effect on viewers. It’s no secret that funny, shocking, amazing, and inspirational videos do particularly well online. Video is the ideal tool for experiential marketing giving viewers the chance to experience something alongside the …
Facebook and YouTube dominate this landscape, as the notable majorities of the Internet users are using each of these sites. At the same time, the video-sharing site YouTube which contains a variety of social functions, even if it is not a traditional social media platform it is now used by almost all of the social video viewers. Take …
The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen. Facebook is one of the largest content-sharing platforms that allow uploading videos up to …
The rise of social video allows this content to be shared easily and quickly, for example, current news stories can be shared widely across social media platforms making these attractive content pieces for advertisers. Video advertising is a commercial that may appear before, during, and or after a variety of content including streaming video, animation, …
Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior. …