Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …
Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior. …
Heading into the year of 2018, the new and recent global digital reports from We Are Social and HootSuite reveals the top line findings of the internet, social media, mobile, and e-commerce use around the whole world. Global Internet Use in 2018 4.021 billion is the total number of active internet users in 2018, with …
Dads of both younger and older children in the US represent an audience that marketers can tap across a blend of digital touch points, given their broad media consumption. They are also an excellent target across emerging technologies as they tend to adopt more quickly than the general population. They are active media consumers, leveraging …
86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …
In Finance and Insurance industry; LinkedIn has the biggest social media followers with an average of 11,982, while Instagram is the highest engaging social network with an average of 96.17 engagement ratio per post & per 1,000 followers.