Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …
Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries. …
Facebook announced that it’s testing two shopping ads format features to support direct sales for marketers while helping to eliminate an estimated $213 billion lost to friction during online checkouts, Marketing Land reported. The first feature, currently in testing, is a new native checkout feature for dynamic ads, making it possible for users to discover …
Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product …
Video content is a necessary part of the digital marketing mix, videos are powerful because they can have a strong emotional effect on viewers. It’s no secret that funny, shocking, amazing, and inspirational videos do particularly well online. Video is the ideal tool for experiential marketing giving viewers the chance to experience something alongside the …
Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …
Despite the growing population of online shoppers, internet users describe online shopping as a frustrating, confusing, and overwhelming activity, Consumers are generally concerned both about privacy/confidentiality and data security. Privacy is the basis of human dignities and other human rights and values, like freedom of joining and freedom of speech. All internet users are engaging with …