Tag: Social Networks

68% of all American adults are using Facebook, with roughly three-quarters of them access the platform on a daily basis. 51% of them are heavy users. It worth to be mentioned that, younger adults ages 18 to 24 are much more likely to use platforms such as Snapchat, Instagram and Twitter. 63% of American adults …

Businesses of all sizes use social media platforms as an easy way to get ahead of the game, because of the massive increase in social media use, advertising and marketing have leveled up. Strategies to target customers have become more precise, cheaper and effective. This is why many startups today are growing faster than ever before. 86% of B2B marketers …

Facebook usage insights are pretty powerful information for those who want to know users behaviors and interactions. The total number of monthly active Facebook users worldwide reached 2.17 billion, while the annual change in Facebook users compared to Jan 2017 increased by 15%. 88% of Facebook users are accessing through their mobile phone devices, female users percentage is …

The total internet users in Africa reached 435 million with a total penetration 34% of the total population on the other side, the total number of social media users in Africa reached 191 million users, active social media users are 15% of the total population. Mobile connections are getting faster all over the world, 82% of the total population in Africa …

The Twitter’s daily active users (DAUs) achieved a growth rate estimated at 12% year-over-year. The average monthly active users (MAUs) was 330 million, flat quarter-over-quarter and up 4% YOY. The same happened in the average of international MAUs that grew 4% YOY, while in the US the average MAUs was 68 million users and 2% growth …

73% of Millennials in the US indicated that they have used Facebook in the past month, while almost half of Gen Z (49%) say the same. Also, Gen Z use Snapchat and Instagram in equal numbers to Facebook with rates of 48% & 46%, compared to less than a third of Millennials (28% & 32% …

People download apps every day, but the truth is that many of them are abandoned and some of them are used more than other apps. In terms of the most used apps in the USA, Facebook app dominates all apps especially among smartphone users who aged more than 24 years old. Facebook Messenger and Google search …

Year after year, millions of Africans are coming online for the first time and the region continues to rise in importance within the digital world. And in terms of their attitude towards social media, African users use fewer platforms for longer and in a more active/engaged way compared to other users around the whole world. …