TikTok stands as a genuine phenomenon, surpassing YouTube in user engagement and boasting 755 million monthly users globally, making it the third-largest social network. Despite its rapid rise and popularity, brands remain hesitant to invest substantially due to its relative newness and less mature targeting and attribution capabilities compared to Facebook or YouTube. However, delaying …
LinkedIn is launching some new features like ‘find an expert’, which should greatly benefit both freelancers and the people who need to hire freelancers. LinkedIn is a platform that facilitates connecting with professionals and the company recently started rolling out ‘find an expert’ to help users find talent when needed. The feature allows you to …
Trust has long been considered as an important factor that influences people’s relationship with the channels of news and general information. However, the increase in the volume of information available online, together with the emergence of new tools and services that act as intermediaries and enable interactivity around the news and information, may have changed …
B2B companies need to use social networking platforms to understand their potential customers. This can help them target the right people at right time. Each social media platform is very different and serves different purposes. Social media networks provide professionals with an opportunity to connect with other professionals in their industry to learn, engage, share knowledge …
Social media is connecting the world in a way no other technology has before. People around the world are connected to one platform or another, and check in or post almost every day, social media users occupy their own space on the Internet because each subcontinental country has their own platforms, media coverage, language, interests, …
Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User-generated content encourages inquiry and decision-making. Nearly all Australian internet users are using social media at least once per day. Social media is an important part of people’s everyday lives, and people regularly access a …
The Mobile-Only internet users are defined as those who only access the internet via a smartphone or feature phone. They represent 16% of the global online population. GlobalWebIndex dug deeper into this segment in a way to define their characteristics and behaviors that make them unique. Hence the findings came to say the following insights into …
Half of all online shoppers worldwide use smartphones to complete payment at a brick-and-mortar store, either through customized orders in advance, in-store apps, or a mobile payment platform at checkout. Take a sneak peek at the top insights into the shopping behavior of over 22,000 consumers in 27 territories across the globe surveyed by PWC: Online …