TikTok stands as a genuine phenomenon, surpassing YouTube in user engagement and boasting 755 million monthly users globally, making it the third-largest social network. Despite its rapid rise and popularity, brands remain hesitant to invest substantially due to its relative newness and less mature targeting and attribution capabilities compared to Facebook or YouTube. However, delaying …
The growth of social media has brought a communication revolution which inspired creating social relationships platforms over the Internet. It has also helped in expanding the social ties which have increased the psychological well-being among Internet users worldwide. In the present online landscape, consumers have been turning to the Internet and social media to express …
Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …
Social media is connecting the world in a way no other technology has before. People around the world are connected to one platform or another, and check in or post almost every day, social media users occupy their own space on the Internet because each subcontinental country has their own platforms, media coverage, language, interests, …
Social networking has become one of the most frequently used websites among overall kinds in Saudi Arabia, thanks to the widespread of the smartphone. And across all Middle East nations, Saudi Arabia has the highest number of mobile users on social media. Read the below and find out more about the top-line findings of the …
Accessing social networks is one of the main purposes to use the internet. The vast majority of all Australians (84%) access the internet daily. 56% do so more than 5 times a day. Among all social networking sites used in Australia in 2017, Facebook remains at the top with a percentage reached 94%. Instagram comes …
When Instagram users were asked about the most influential social media platform on shopping habits, 50% of them choose Instagram. Facebook ranked the next with a rate of 23%, followed by Pinterest (22%). Twitter and Snapchat lag behind with only 4% for them.
YouTube tops the social media platforms used by regular fast food eaters with a rate of 92%, followed by Facebook with a rate of 90%. Instagram & Facebook Messenger ranked the third with rates of 63% for both of them and finally Twitter (60%).