Guides
The New TikTok Law: Preparing Your Social Strategy for What Comes Next | Wpromote
Notes on a Possible TikTok Ban TikTok has risen to social media superstardom, propelled by engaging user-generated content and a powerful algorithm that even challenges Meta’s dominance. IS THE U.S. GOVERNMENT SERIOUSLY CONSIDERING BANNING TIKTOK? The short answer: probably not. TikTok is deeply embedded in the cultural conversation, and both Congress and the White House …
Guides
From Silos to Synergy: Harnessing the Power of Media Convergence | Wpromote
The lines between channels are blurring… Not long ago, the types of media brands used to connect with customers were fairly distinct: search engines for information, image-sharing apps for pictures, and ecommerce platforms for buying products. But now, those lines are blurring. The boundaries between “channels” are more fluid than ever: social is search, retail …
Guides
The Practical Emoji Guide for Social Media Marketers | Brandwatch
The use of emojis is on the rise. Our analysis revealed that in the first half of 2023, emojis garnered 7.5 billion mentions, marking a 30% increase from the previous six months. Emojis are everywhere, aren’t they? It’s no surprise – our brains are wired to prefer visual content. Research shows that we retain information …
Guides
The Agency Guide to Social Media Analytics | Brandwatch
Data-driven pitches, campaigns, and results consistently impact clients more than even the most creative gut feelings. But where should this data come from? Traditional consumer research methods like surveys and focus groups are often too time-consuming before a pitch. Analyzing consumer conversations on social media offers a quick way to measure everything from campaign opinions …
Guides
Mastering TikTok: A Comprehensive Guide for Social Media Managers | Brandwatch
Welcome to the world of TikTok – a vibrant, fast-paced realm where creativity rules and short videos dominate. It’s a hub of trends, challenges, and viral moments, with over 700 million users worldwide spreading ideas as quickly as laughter at a comedy show. On TikTok, anyone – from teenagers to multinational corporations – can leave …
Researches
Social media trends: The highlight reel | GWI
Foreword The world of social media evolves at a pace faster than the algorithms that drive it. Brands face the formidable task of staying updated with the latest platforms and resonating with audiences. It’s challenging, we understand. But we’re here to illuminate the most significant trends in this space, with a bit of help from …
Guides
Selecting a Social Media Management (SMM) Tool | Brandwatch
Navigating the Complex World of Social Media Management Tools The market is flooded with social media management (SMM) tools, each boasting a unique set of features. This makes the buying process inherently complex, and simply searching for “the best SMM tool” may not yield results that align with your organization’s specific needs. To assist you …
Guides
The No-Nonsense Guide to Building a Social Media Strategy | Brandwatch
An exceptional social media strategy can make the difference between standing out and getting lost in the noise. Social media is intricate, with numerous platforms, content formats, best practices, and constantly changing trends. Every brand competes for consumer attention in this dynamic digital landscape. To navigate this complexity, developing a clear strategy is crucial. Without …