Tag: Social Media Users

Facebook remains the king of the social media landscape. WhatsAppers and Facebookers that post the best figures for usage frequency – 80% of these audiences use their platform at least daily. Usage frequency on WeChat is also striking – within China, 86% of WeChatters are accessing daily.

Most businesses are owning websites (71.2%) and social media accounts (67.8%) as marketing assets, while the minority of small business are using other marketing assets like digital ads (27.7%), offline ads (26.4%), landing pages (23.2%) and a blog (21.9%). 10% of the US marketers aren’t using any of the above marketing assets. These rates were observed from a survey directed …

Yes … It’s still safe to use social media data for targeting, with more than 76% of Arab social media users are providing accurate personal information on their social media accounts. The highest level of accuracy is for gender information while names are usually inaccurate. It worth to be mentioned also that the most inaccurate info. are …

The use of social messaging applications don’t differ so much from country to country.  in Ireland, Facebook Messenger has the highest percentage of owners (58%) in January 2017, followed by Whatsapp with a rate of 56%, and then skype with a rate of 43%. Tinder and Snapchat have the lowest number of owners with 9% and …

Females are much more likely than males to use social media to find news with a rate of 38%, while males rate are 29%. On the other side, females are less likely to go directly to a website or app but males are the opposite by rate reached 42% to 34% females.

Daily time spent on social networking has increased to reach an average of 1 hour and 58 minutes per day on social networks and messaging. Almost 1 in every 3 minutes spent online, 32% of this time are spent on social networking, and 14% of the time is spent on online TV.

89% of GB -Great Britain- adults have accessed the internet in the last 3 months, with an increasing penetration reached 71% in Q4 2016. Nearly 2 in 5 of adults have at least one gaming console in their households with 1 in 5 owing Microsoft’s Xbox360 or Xbox One, and nearly a quarter own ebook …

Communication directly with others is the primary purpose for nationals to use both WhatsApp, Facebook, and Instagram. 90% of internet users in the Middle East are using WhatsApp & 63% of them are using Facebook, 41% of them are using Instagram for communication purpose. Twitter had been an essential tool to find and share news nationals …