Tag: Social Media Users

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. UKOM launched its quarterly report on the UK digital market; review the latest insights into the online population in the UK, its online behaviour, use of devices, as well as …

Social media has become a part of Australians’ life. A fifth (21%) of their online entertainment time is spent on social media. Facebook sits on the throne of all these media platforms at a rate of 77%. Most of its users (85%) are Leading Millennials aged 28-33 and Trailing Millennials (81%) aged 14-27 years old. …

73% of Millennials in the US indicated that they have used Facebook in the past month, while almost half of Gen Z (49%) say the same. Also, Gen Z use Snapchat and Instagram in equal numbers to Facebook with rates of 48% & 46%, compared to less than a third of Millennials (28% & 32% …

“Gen Z” is the generation that includes teens who are aged <19 years old. They are much more likely to spend their time online using mobile devices more than any other device in contrast with Millennials. This mobile-first mindset affected their other media behaviors. They spend longer than Millennials on music streaming and watching TV. …

Not surprisingly that the better the photo is, the more it drives engagement on social media especially on Instagram. So, it’s essential for any businesses/brands to use attractive and creative images. During August and October 2017, McDonald’s led all other brands in terms of the average number of unique images that McDonald’s appear with on …

People download apps every day, but the truth is that many of them are abandoned and some of them are used more than other apps. In terms of the most used apps in the USA, Facebook app dominates all apps especially among smartphone users who aged more than 24 years old. Facebook Messenger and Google search …

There are some activities that smartphone users in the US are doing more on their devices. “Adestra” conducted a study to tease out these activities. Data came to show that on an average base, all generations surveyed in the US are using their smartphones for texting; most of them are Baby Boomers – aged 56-67 …

Year after year, millions of Africans are coming online for the first time and the region continues to rise in importance within the digital world. And in terms of their attitude towards social media, African users use fewer platforms for longer and in a more active/engaged way compared to other users around the whole world. …