Tag: Social Media Users

Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product …

Ramadan is the biggest content moment in the Middle East, it’s a season dedicated to spiritual progress, a strong sense of community and discipline. But for advertisers and brands, the holy month is also a great opportunity of impact and connectedness. If you’re planning to your digital marketing strategy in Ramadan 2019, this report will …

Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …

Ways of interacting, communication and behaviors are dynamic, and shift as people enter different life stages. As they get older, teenagers with an age range from 13 to 17 are starting to use communication tools in the same way as adults. They will continue to use their tools such as texting, social networking and video …

Every company needs a presence on social media platforms. As a business owner or marketer, you most likely understand this concept even people are always looking for ways to connect and network with each other, in this age of digitization, people have found ways to be socially active on the internet, which is possible with …

Social media is connecting the world in a way no other technology has before. People around the world are connected to one platform or another, and check in or post almost every day, social media users occupy their own space on the Internet because each subcontinental country has their own platforms, media coverage, language, interests, …

Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User-generated content encourages inquiry and decision-making. Nearly all Australian internet users are using social media at least once per day. Social media is an important part of people’s everyday lives, and people regularly access a …