Tag: Social Media Use

eCommerce is rapidly expanding in developing countries. As more goods and services are traded online, it becomes increasingly important for enterprises to have an online presence. eCommerce is facilitated by improved connectivity and the growing proliferation of mobile devices, social media, and new innovations. At the same time, many developing countries need to overcome various …

Social media nowadays has an essential role in making young Arabs people informed with the daily news. Facebook is the main daily news source for 35% of them, while 31% use other online news sources, and 30% use TV news channels.

The internet, social media and also TV ranked as the top 3 media that residents in UAE & KSA spend most of their time on during Ramadan. Social media and other internet web sites hold the most of that time, with 12 hours a week divided equally between them.

Facebook remains the king of the social media landscape. WhatsAppers and Facebookers that post the best figures for usage frequency – 80% of these audiences use their platform at least daily. Usage frequency on WeChat is also striking – within China, 86% of WeChatters are accessing daily.

Yes … It’s still safe to use social media data for targeting, with more than 76% of Arab social media users are providing accurate personal information on their social media accounts. The highest level of accuracy is for gender information while names are usually inaccurate. It worth to be mentioned also that the most inaccurate info. are …

The use of social messaging applications don’t differ so much from country to country.  in Ireland, Facebook Messenger has the highest percentage of owners (58%) in January 2017, followed by Whatsapp with a rate of 56%, and then skype with a rate of 43%. Tinder and Snapchat have the lowest number of owners with 9% and …

Females are much more likely than males to use social media to find news with a rate of 38%, while males rate are 29%. On the other side, females are less likely to go directly to a website or app but males are the opposite by rate reached 42% to 34% females.

Daily time spent on social networking has increased to reach an average of 1 hour and 58 minutes per day on social networks and messaging. Almost 1 in every 3 minutes spent online, 32% of this time are spent on social networking, and 14% of the time is spent on online TV.