Indicators
YouTube Tops the Most Preferred Social media Platforms Among MENA Women, 2016 | Ipsos
86% of female internet users in MENA region are using social media. 3 quarters of them prefer to use YouTube more than any other platform, followed by Facebook (71%), Instagram (64%) and the Snapchat (59%). In terms of brand interaction, 39% of females internet users liked a brand on Facebook, 33% recommended a brand to …
Indicators
YouTube & Facebook Are the Most Used Platforms by Regular Fast Food Eaters, 2017 | GlobalWebIndex
YouTube tops the social media platforms used by regular fast food eaters with a rate of 92%, followed by Facebook with a rate of 90%. Instagram & Facebook Messenger ranked the third with rates of 63% for both of them and finally Twitter (60%).
Indicators
Almost Half of MENA Women Have Interacted With Their Favorite Brands on Social Media, 2016 | Ipsos
As 86% of women in MENA use social media, 49% of them have interacted with their favorite brands on social media platforms. UAE women achieved the highest brand interaction with a rate of 79%, followed by Kuwait (72%), KSA (62%) and then Egypt (55%).
Researches
The 7th Annual Report: Digital Marketing Insights in Egypt, 2016 | eMarketing Egypt
eCommerce is rapidly expanding in developing countries. As more goods and services are traded online, it becomes increasingly important for enterprises to have an online presence. eCommerce is facilitated by improved connectivity and the growing proliferation of mobile devices, social media, and new innovations. At the same time, many developing countries need to overcome various …
Indicators
Residents in UAE & KSA Spend 6 Hours Weekly on Social Media During Ramadan, 2017 | YouGov
The internet, social media and also TV ranked as the top 3 media that residents in UAE & KSA spend most of their time on during Ramadan. Social media and other internet web sites hold the most of that time, with 12 hours a week divided equally between them.
Indicators
LinkedIn Owns the Lion Share of Social Media Followers in Finance & Insurance Industry, 2016 | TrackMaven
In Finance and Insurance industry; LinkedIn has the biggest social media followers with an average of 11,982, while Instagram is the highest engaging social network with an average of 96.17 engagement ratio per post & per 1,000 followers.
Indicators
Facebook Remains the King of the Social Media Landscape | GlobalWebIndex
Facebook remains the king of the social media landscape. WhatsAppers and Facebookers that post the best figures for usage frequency – 80% of these audiences use their platform at least daily. Usage frequency on WeChat is also striking – within China, 86% of WeChatters are accessing daily.
Indicators
The Majority of Arab Social Media Users Provide Accurate Information on Their Accounts, 2017 | Mohammed Bin Rashid School of Government
Yes … It’s still safe to use social media data for targeting, with more than 76% of Arab social media users are providing accurate personal information on their social media accounts. The highest level of accuracy is for gender information while names are usually inaccurate. It worth to be mentioned also that the most inaccurate info. are …