Kuwait is a small country located in the Middle East, bordered by Saudi Arabia to the south and Iraq to the north. It is a constitutional monarchy with a parliamentary system of government. Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they …
Recently in 2019, GlobalWeblndex released its outstanding study that profiling Millennials characteristics and examining their digital attitudes and digital behaviors. The full study is available for free to download, but here are some of the key findings related to millennials social media usage and their top social media platforms and what they mean for brands. …
Are you sure you’re targeting millennials the right way? Do you know what are their digital attitudes and what are their major interests? And what are their gaming habits? Do you know how Millennials discover and interact with brands while online? And what can brands do to appeal to a Millennial? All these questions and …
The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …
Social commerce is seen to have the potential to be a major revenue generator and an important method to diversify revenue streams beyond advertising by allowing consumers to carry out a range of commerce activities from booking taxis to paying for restaurant bills or items in-store. Social commerce has been a tough sell in many …
The growth of social media has brought a communication revolution which inspired creating social relationships platforms over the Internet. It has also helped in expanding the social ties which have increased the psychological well-being among Internet users worldwide. In the present online landscape, consumers have been turning to the Internet and social media to express …
“We had a good quarter and our business and community continued to grow”, as stated by Mark Zuckerberg, Facebook founder and CEO. “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.” In addition, estimations reveal that more than 2.1 …
Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product …