Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …
Foreword The world of social media evolves at a pace faster than the algorithms that drive it. Brands face the formidable task of staying updated with the latest platforms and resonating with audiences. It’s challenging, we understand. But we’re here to illuminate the most significant trends in this space, with a bit of help from …
TikTok stands as a genuine phenomenon, surpassing YouTube in user engagement and boasting 755 million monthly users globally, making it the third-largest social network. Despite its rapid rise and popularity, brands remain hesitant to invest substantially due to its relative newness and less mature targeting and attribution capabilities compared to Facebook or YouTube. However, delaying …
Embark on a journey into the future of media with our exclusive insights on Media Trends & Predictions 2024. Uncover the latest shifts in VOD success, discover how regional strategies shape global landscapes, understand the impact of segmentation, and explore the dynamic terrain where consumer media loyalty will be tested. Join us as we navigate …
As we delve into the intricate world of digital interactions, social media trends stand out as a pivotal reflection of societal behaviors and preferences. In recent times, we’ve witnessed a significant evolution in these trends, signaling a transformative phase in how individuals engage with digital platforms. Time spent on social media The duration individuals spend …
It can be overwhelming to maintain track of all of your brand’s social media profiles because trends and attitudes change quickly on social media. It can even feel like setting up a tent in a cyclone when things get heated up. Therefore, brands must periodically pause and take a snapshot of their social environment to …
Every year we witness new social media trends, and in this report, we will know more about social media trends in 2022! We can see that since 2020, TikTok continues its impressive growth and the number of consumers using TikTok has grown by 32%. Not only that but also, compared to 2020, people in North …
2020 was a year no one predicted, COVID-19 was a catalyst, not an outcome. In this social media trends 2021 report, you will know more about 2021 trends as defined by the experts, and the audiences. There are ten trends mention in the report and they’re ranked from what consumers think will be the least …