Tag: Social Media Strategy

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

Needing to penetrate new markets is not an easy endeavor. It typically comes in the picture when you are marketing and selling products in a saturated and highly competitive market. Strategizing how to penetrate new markets is essential when you are looking at the product market expansion grid. Since the current market is probably challenging …

Whether you are a seasoned digital marketer or a novice, mistakes tend to happen to the best of us. But the biggest mistake of all is being oblivious to potential problems, without any preventative measures ready. The last thing you want is to be taken by surprise. In this regard, the Marketo team has provided …

With over 1.5 billion daily active users and over 2.3 billion monthly active users on Facebook and Instagram alone, it’s a huge missed opportunity if you’re not tapping into social channels. Establishing a social media marketing strategy is time-consuming. And when you’re building a business, you’re juggling a lot already. The internet is flooded with …

Consumers are spending more time than ever on social media and when they’re looking for product recommendations, social is one of the most trusted channels Building a strong brand will help you attract and retain loyal customers, who will be happy to recommend you to their own networks. A solid social strategy can help you …

Do you want to get ahead in social media marketing? If your answer is yes then you are at the right place. Search Engine Journal shares with you its complete guide which divided into 17 information-packed chapters written by expert practitioners in the industry. The guide will teach you the best actionable tips to boost …

According to the Global Digital Report, 2019 launched by We Are Social and Hootsuite, there are 4.388 billion internet users worldwide. 3.484 billion are active social media users, with a growing trend of 9% year-on-year. This is why social media marketing has become a tremendous industry for marketers and businesses where it’s almost “impossible” not …

Social media used to be considered as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But these times have changed, and the industry has matured. Needless to say that social media is still a wonderful place for brands to …