Indicators
Engagement is The Most Used Way in Measuring The ROI of Social Media Advertising, 2018 | Buffer & Social Media Week
Social ROI isn’t just about assigning dollars to social media, it’s about answering the next order questions. How marketers connect social engagement to site traffic, conversion, customer lifetime value, and loyalty? Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify …
Indicators
Social Marketers Are Using Social Media Data to Evaluate Their Campaigns Performance With a Rate of 77% | SproutSocial
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. It does make sense that the social marketers mentioned that they couldn’t do their jobs without social media management and …
Guides
The Beginner’s Guide to Social Media | MOZ
Social media is a far more complex field than it first seems and building a network that provides real value takes both savvy and hard work. So, even what your skill level is, there’s plenty information in this guide to help you improve your social presence, and there are also some strategies and tactics for …
Researches
The 2016 State of Social Business | Altimeter
The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results: 77% of respondents said they have a strong business case for social media …