Why Social Media? Over the past decade, social media has become a cornerstone of any digital marketing strategy. However, while Social Media Managers (SMMs) intuitively grasp the value of social media, quantifying that value in financial terms can be challenging. According to Hubspot, 44% of CMOs report difficulty measuring social media’s impact on their business. …
Data-driven pitches, campaigns, and results consistently impact clients more than even the most creative gut feelings. But where should this data come from? Traditional consumer research methods like surveys and focus groups are often too time-consuming before a pitch. Analyzing consumer conversations on social media offers a quick way to measure everything from campaign opinions …
01 Turning challenges into opportunities Let’s be real—the landscape has shifted. People’s priorities and values are evolving, budgets are tighter, new AI technologies are reshaping the creative industry, and we’re seeing significant trends emerging across social media: Consumers are increasingly using social media for entertainment rather than personal sharing, with video content rapidly gaining popularity. …
Do you often hear the word ROI? What’s a social media ROI? If you’re not in the marketing industry or in the marketing industry and want to know more about social media ROI, this guide is for you. Social media ROI is the return on investment a company can expect to make from the money, …
E2webservices is a digital marketing agency in India, it offers ROI focused web solutions and digital marketing services to clients spread all across the globe. They understand the difference between the requirements of a start-up venture and that of a large scale well-established enterprise. They provide 360-degree digital marketing services which include SEO, content marketing, …
We are all aware of the power of social media and how it has shifted from being a channel to where people connect and communicate with each other to a marketing platform, moreover, it has evolved into an eCommerce channel too. This social media marketing ROI guide will definitely be handy for marketers and everyone …
For many people, social media platforms are an integral part of their day to day lives. For businesses, social media is the most important arena for their marketing to land. If you want to ensure that you are earning the maximum ROI on your social media marketing campaigns, here’s what you need to do. Identify …
A social media audit is a process of reviewing what’s working, what’s failing and what can be improved upon across social media channels. If you operate on social media, it is crucial to be aware of how your competitors market and how your performance measures up. Social Media Audit should be an imperative part of …