Tag: Social Media Platforms

The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen. Facebook is one of the largest content-sharing platforms that allow uploading videos up to …

Which social networks do Millennials use the most? Who do they prefer to “follow” on these networks? According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. They’re not spending this on just one platform, as the typical Millennial Internet user having an average of …

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

It’s the dog days of summer and that means parents are starting their annual back-to-school shopping ritual, armed with their checklists from teachers and schools. They go to online stores & in-stores to find supplies and apparel their children needs for the upcoming school year. To better reshape your digital strategies for making the most …

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Facebook plays …

Marketing goals can also be quantitative translations that fit with your company’s financial objectives, stated in marketing terms. Every business has its own challenges and opportunities on social, and every social network is a unique and ever-evolving ecosystem. Here’s what is the primary goals for marketers on Instagram. 29% of surveyed marketers mentioned that they are using Instagram to increase …

Teens in the US are sticky to social media. The use of social media by teens has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Today, nearly half (51%) of US teens, who ages 13 to 17, indicated that they use Facebook, notably lower than the shares who use …

Generation X are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well to target this specific generation. In terms of the most used social platforms by generation X, …