Tag: Social Media Platforms

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …

Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted …

Google has one of the worst records when it comes to social networks. Yet, we have to give Google some credit for never giving up. Following the shutdown of platforms like Orkut, Google Buzz, and Google+. Also, the shuttering of messaging services like Allo and Google Wave. It appears that Google is testing out yet …

There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter …

While affluent consumers have been a major driving force shaping the luxury industry over the past years, the influence of this consumer constituency will become even greater going forward, particularly as more affluent consumers will venture beyond their national borders, and account for an even larger portion of spending outside their countries. Affluent consumers perceive …

Ways of interacting, communication and behaviors are dynamic, and shift as people enter different life stages. As they get older, teenagers with an age range from 13 to 17 are starting to use communication tools in the same way as adults. They will continue to use their tools such as texting, social networking and video …

Marketers who work in the B2B industry are facing a lot of competitions. The best way to outpace this competition is by staying on top of the latest trends and the most used marketing solutions that proved their effectiveness. Finding new ways that foster relationships through social media & email marketing are currently hot topics in the B2B marketing …