Tag: Social Media Marketing

The two main approaches for using LinkedIn for lead generation are to provide prospects information about your company directly on LinkedIn and to start the conversation on LinkedIn. Moreover, there are many reasons why LinkedIn should be an integral part of your social media marketing strategy. It’s time to get started and learn how to …

Content marketing is the top-rated digital marketing techniques for 2017 with a rate of 20.3%. Big data, which include market and customer insight and predictive analytics, comes at the second level with 20.2%. Marketing Automation, which includes CRM, behavioral email marketing and web personalization comes with a rate of 10.3%.

The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results: 77% of respondents said they have a strong business case for social media …

Instagram is a natural fit for fashion brands – they receive a lot of engagement from providing their communities with an easily accessible digital window into the brands’ products and images. The foundation of success on Instagram lies in good content planning. If you already have a stable content-creation strategy for other channels, you can …

Most brands are aware of the importance of responding to their customers in a timely manner, as technology advances, consumers are becoming less and less patient. Most consumers expect an immediate response from a brand when something goes awry, and to get those responses, an increasing number are turning to social. Most brands have a …