Tag: Social Media Marketing

The day starts & ends with social media networks.  But if more than one-third of the world is on the social media channels, how can the marketers make sure that the right message gets to the right people? So they must follow the modern trends to know the updated social media marketing to millennials directions …

Social media is a far more complex field than it first seems and building a network that provides real value takes both savvy and hard work. So, even what your skill level is, there’s plenty information in this guide to help you improve your social presence, and there are also some strategies and tactics for …

Social media marketing holds 41% of Indian Marketers budget in 2016, followed by 25% for search marketing, then 15% for email marketing. Social media marketing also tops the list of marketing activities being planned for 2017, followed closely by email marketing and search marketing.

An incredible number of internet users in India totaled 300 million users in 2016 and another 200 million Indians set to join by 2017. This enormous number of internet users in India besides the evolution of digital technology provides a fertile environment for marketers. Definitely, there are challenges faced India marketers in strategizing and executing …

Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …

17% of companies respondents said optimizing the customer experience is their biggest opportunities in 2016, while social marketing is the biggest opportunity for agencies. Creating compelling content for digital experiences comes at the same rank as the biggest opportunity in 2016 for both agencies and companies with a rate of 15%.

When marketers surveyed asked about “what their biggest challenges when using social networks”, measuring ROI, connecting the dots between social media and broader marketing goals, and securing budget & resources for social were the top three challenges that face them. An important thing to be noticed that there is a gap between the challenge of …

Facebook is the top preferred advertising platform in MENA  in 2016 with rate 92%, followed by Instagram with rate 62% and then YouTube which takes only 38% of the capital of advertising platforms. Snapchat came at the last order with rate 8% only.