Tag: Social Media Marketing

Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users …

Finding the best type of content to feed audience on social media platforms can seem overwhelming. The best types of content for social media are the ones that are tailored to answer the demand on a certain social media platform. Each platform has its own users, and each is used with different intent. The first …

The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen. Facebook is one of the largest content-sharing platforms that allow uploading videos up to …

Social ROI isn’t just about assigning dollars to social media, it’s about answering the next order questions. How marketers connect social engagement to site traffic, conversion, customer lifetime value, and loyalty? Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify …

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Facebook plays …

Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. It does make sense that the social marketers mentioned that they couldn’t do their jobs without social media management and …

Marketing goals can also be quantitative translations that fit with your company’s financial objectives, stated in marketing terms. Every business has its own challenges and opportunities on social, and every social network is a unique and ever-evolving ecosystem. Here’s what is the primary goals for marketers on Instagram. 29% of surveyed marketers mentioned that they are using Instagram to increase …

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior. …