Tag: Social Media Marketing

Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing strategies plan will describe how marketers will implement their strategies, and defines the channels and tools and tactics that will be used. It should define the goal to be achieved …

Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is …

A social media audit is a process of reviewing what’s working, what’s failing and what can be improved upon across social media channels. If you operate on social media, it is crucial to be aware of how your competitors market and how your performance measures up. Social Media Audit should be an imperative part of …

Today, Over 87% of companies worldwide believe that digital transformation is a competitive opportunity while a third say it’s a matter of survival. Two-thirds of Global 2000 company CEO’s plan to have digital transformation at the center of their corporate strategy. That’ why the Digital Marketing Institute has launched its guide includes the main reasons …

Twitter is now touting itself as a platform for effective direct response advertising. It represents a powerful opportunity to drive real revenue growth at scale. This guide features pro tips, essential insights, and creative best practices to drive more revenue from Twitter than ever before. A Glimpse at the Pro Tips for Twitter Ads: Focus …

We are just a month away from 2018 year-end, a great number of insights are being released around to help marketers plan for 2019. Almost all the giant social media platform have published reports about their users and which topics and events matter them the most during 2018. This data and insights are very valuable information for all …

Australian consumers are shopping online more than ever before and are doing and spending more online each year. They’ve become increasingly technology savvy. Hence, the Australian Small to Medium Businesses (SMBs) are responding to online growth and expanding their knowledge accordingly. In this context, the Yellow Digital Report sought the Australian consumers’ experiences and adoption …

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer needs for information, as opposed to creating demand for a new need. It always helps companies to create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. …