Tag: Social Media Marketing

Social media used to be considered as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But these times have changed, and the industry has matured. Needless to say that social media is still a wonderful place for brands to …

Social media growth has been explosive ever since the first social networks appeared on the scene in the early 2000s. And in 2018, 73% of the world’s internet users are registered to at least one social media network (up from 48% in 2010). As a result of that, social media’s role continues, in turn, to …

Smart B2B marketers are using multiple channels and tactics in order to generate leads. While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for their digital campaigns, conversions remain the most used metric that marketers are using it to judge the performance of their marketing efforts. B2B digital marketers …

Every business is interested in increasing their marketing effectiveness by implementing the most effective marketing tactics and strategies. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time, social media marketing and …

Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding the importance of social media. It has established itself as a key part of the retail strategy. As one of Hootsuite’s 2019 series of social media trends, this report reveals how enterprise organizations within the retail industry are using social media in their …

There are roughly seven billion people around the whole world. Approximately 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s important to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook. Whether …

Instagram has become an integral element of social media marketing for business, with more than 400 million users and over 80 million posts per day. Businesses that used Instagram saw a 93% audience growth month-over-month. If you have never used the Instagram platform in your business or have already used it before and haven’t achieved …

Social media updates are a constant in this era, with all companies adding new updates, services, and features to their platforms every day. These updates range in importance from the usual to experience altering. Though it is not a rule that every new addition to any social media platform has a major impact on your …