Tag: Social Media Marketing

This is a period of digitalization. From layman to huge business owners, all are making use of the internet and online services to solve everyday queries. Each and every decision is influenced by the internet to a certain extent. According to a study by two reliable platforms, internet users on average spend more than 6 …

Advertisers can now run ads in Facebook’s search results. The ads will appear in the first results when users search in Facebook such as searches for commercial products connected to the e-commerce, retail or auto vertical. Ads in Facebook Search Results offer a new way for marketers to reach and connect with more audiences in …

On Thursday, Snapchat introduced Dynamic Ads, which will allow campaigns to automatically bring hundreds of thousands of products to Snapchat users, based on their interests and in real-time.  Starting now, advertisers can pick from an array of templates that will be exposed to users during an open beta test period. Campaigns will launch in about …

Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences.  Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

For many people, social media platforms are an integral part of their day to day lives. For businesses, social media is the most important arena for their marketing to land. If you want to ensure that you are earning the maximum ROI on your social media marketing campaigns, here’s what you need to do. Identify …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …