Tag: Social Media Marketing

Social media marketers are already at max capacity “I can’t keep up with it all—research, planning, content creation, analytics, and more. I’m burnt out,” shared one social media manager. These words likely resonate with many in the industry. Full-time social marketers report spending an average of 40 hours a week solely on social media management …

Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …

Agencies, whether large or small, specialize in a wide range of services—from advertising and branding to social media management and web development—to meet the diverse digital needs of brands. However, acquiring new clients remains a significant challenge. Content creation has emerged as a powerful strategy for generating leads. This led us to develop a guide …

The use of emojis is on the rise. Our analysis revealed that in the first half of 2023, emojis garnered 7.5 billion mentions, marking a 30% increase from the previous six months. Emojis are everywhere, aren’t they? It’s no surprise – our brains are wired to prefer visual content. Research shows that we retain information …

An exceptional social media strategy can make the difference between standing out and getting lost in the noise. Social media is intricate, with numerous platforms, content formats, best practices, and constantly changing trends. Every brand competes for consumer attention in this dynamic digital landscape. To navigate this complexity, developing a clear strategy is crucial. Without …

Inflow is an award-winning digital marketing agency based in Tampa, FL. Their team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn’t have account managers. Instead, clients work directly with industry veterans with decades of experience in their chosen specialty — including eCommerce, lead generation, healthcare, travel/tourism, and …

What we now call influencer marketing once meant big corporations paying millions for celebrity endorsements. However, the rise of online influencers, especially on Instagram and TikTok, has changed the game. Brands no longer need to secure complex deals with Hollywood stars for successful campaigns. Influencer marketing, while it might seem daunting, is more accessible than …

Social media is crucial for small and medium business discovery, with over two-thirds of consumers prefer to find out about local businesses through social apps. The most recent report from VistaPrint and Wix examines the current state of the SMB landscape and how brands attract attention in today’s digital world. The report uses feedback from 1,000 …