The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …
Social commerce is seen to have the potential to be a major revenue generator and an important method to diversify revenue streams beyond advertising by allowing consumers to carry out a range of commerce activities from booking taxis to paying for restaurant bills or items in-store. Social commerce has been a tough sell in many …
Video content is a necessary part of the digital marketing mix, videos are powerful because they can have a strong emotional effect on viewers. It’s no secret that funny, shocking, amazing, and inspirational videos do particularly well online. Video is the ideal tool for experiential marketing giving viewers the chance to experience something alongside the …
There is no chat in our today’s social media interaction with no emojis that have become an integral part of our written communications. On average 250 million emojis are posted online each month varies from positive and negative ones. Take a quick glance at the Brandwatch’s new emoji analysis which analyzed over 6 billion emojis …
Daily time spent on social networking has increased to reach an average of 1 hour and 58 minutes per day on social networks and messaging. Almost 1 in every 3 minutes spent online, 32% of this time are spent on social networking, and 14% of the time is spent on online TV.