Tag: Social Media Channels

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Facebook plays …

Generation-x are likely to be logging on to social media for goal-oriented activities, beyond just casual browsing. Generation-x are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well …

The days of social as an optional marketing channel are over. Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Now that social marketing channel has its rightful place at the table, it is vital to understand where in …

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention and expand their customer base. Take a glance at the top used social media platforms by technology marketers: Linkedin is ranked as the most used platform by surveyed marketers with …

Generation Z is a challenge since it appears that they behave differently from earlier generations, they spend globally an average of 2 hours 43 minutes a day on social media. Facebook is ranked as the first platform that generation-z use it several times a day with a rate of 55%, while Snapchat & Instagram are ranked as the second platforms that generation-z visits …

Social media has become a part of Australians’ life. A fifth (21%) of their online entertainment time is spent on social media. Facebook sits on the throne of all these media platforms at a rate of 77%. Most of its users (85%) are Leading Millennials aged 28-33 and Trailing Millennials (81%) aged 14-27 years old. …

Year after year, millions of Africans are coming online for the first time and the region continues to rise in importance within the digital world. And in terms of their attitude towards social media, African users use fewer platforms for longer and in a more active/engaged way compared to other users around the whole world. …

There is a rate of 66% of all nationals in the Middle East are getting news and information on social media every day according to a survey conducted by Northwestern University in Qatar. Generally, Twitter is used more than any other platform to get and share news in the Middle East – the 6 countries surveyed -, …