Tag: Social Media Channels

Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …

First impressions are crucial. Whether you’re a small local business or a large retail chain, the first thing people see when they search for your name on Google is your Google Business Profile. This guide will show you how to optimize your Google Business Profile to enhance your online presence and highlight what your business …

While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …

Kuwait is a small country located in the Middle East, bordered by Saudi Arabia to the south and Iraq to the north. It is a constitutional monarchy with a parliamentary system of government. Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they …

Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …

Facebook social networks users are reporting their inability to access the platforms; including Facebook, Instagram and WhatsApp. The issue seems to affect users worldwide, as more than 14,000 reports -so far- on outage monitors have been registered. The outages seem to have started around 10:30 GMT this morning. The problems are also affecting Facebook Messenger, …

There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter …

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …