Tag: Social Media Budget

01 Turning challenges into opportunities Let’s be real—the landscape has shifted. People’s priorities and values are evolving, budgets are tighter, new AI technologies are reshaping the creative industry, and we’re seeing significant trends emerging across social media: Consumers are increasingly using social media for entertainment rather than personal sharing, with video content rapidly gaining popularity. …

While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

Via a sample of about 200 B2B marketing professionals based in the US, from marketing managers to C-level executives, were asked a question about their 2017 marketing plans and if they intend to increase their budget for some channels, the majority of them said that they plan to increase their budgets in paid search (51%), social …

The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results: 77% of respondents said they have a strong business case for social media …