Tag: Social Media Analytics

Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. It does make sense that the social marketers mentioned that they couldn’t do their jobs without social media management and …

Social media marketing has grown to become an essential part of every firm’s strategy to expand their reach and enhance their products and services. Cast a quick look at the state of social media use in Egypt, in 2018, by Crowd Analyzer: The total number of Egyptian Facebook active users reached 35 million, The total …

The Internet has transformed communication, entertainment, information-gathering, and education across the globe. However, the scope of change varies widely from country to country – it represents the most important technological development of the millennial generation, the online technology affects the lives of those who use the internet, and how the views & behavior of users …

Sharing news in social media has become a noticeable phenomenon because individuals can now participate in news production and diffusion in the large global virtual communities. Nowadays, Americans are using social media increasingly to get their daily dose of news. Take a sneak peek at the top line findings of using social media platforms for …