Tag: Social Media Analytics

Data-driven pitches, campaigns, and results consistently impact clients more than even the most creative gut feelings. But where should this data come from? Traditional consumer research methods like surveys and focus groups are often too time-consuming before a pitch. Analyzing consumer conversations on social media offers a quick way to measure everything from campaign opinions …

The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google, or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …

Kuwait is a small country located in the Middle East, bordered by Saudi Arabia to the south and Iraq to the north. It is a constitutional monarchy with a parliamentary system of government. Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they …

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

Pinterest introduces new mobile ad tools “Pinterest Ads on the Go” that allows brands to create and manage their ad campaigns more easily, and help drive awareness and performance for the marketers on the platform. using mobile phones. Pinterest explains the motives behind “Pinterest Ads on the Go”: “In the last year, we’ve added a …

The concept of “User Persona” has first introduced by Alan Cooper in 1999 to help inform design strategy. This was necessary then since user-friendly digital services and products were lacking. In 2002, businesses began a focus on “Buyer Persona” to address the rapid changes in buying behaviors starting to occur. The question businesses get asked …

Content marketing is the main part of any business that pushes all the forms of their inbound techniques such as email, social, paid and organic search. Having a clear and defined content marketing strategies will not only support marketers to create content but to audit and set objectives that improve their content distribution and provides help in evaluating and measuring ROMI. …