Tag: Social Media Advertising

Snapchat is growing again. The platform has released its latest earning report for Q3 2019, showing increases in both users and revenue, and beating all market estimates. ِAccording to the report, Snapchat earned $446 million in revenue, which is up a whopping 50% year-over-year, with an EPS loss of $0.04, beating Wall Street’s expectations of …

On Thursday, Snapchat introduced Dynamic Ads, which will allow campaigns to automatically bring hundreds of thousands of products to Snapchat users, based on their interests and in real-time.  Starting now, advertisers can pick from an array of templates that will be exposed to users during an open beta test period. Campaigns will launch in about …

Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences.  Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …

On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign.   Mobile landing pages for video ads The new mobile page is designed in a way to provide a …

Advertising is an ever changing industry, considering how fast technology is moving but also how fast people’s attention spans are changing. As such, Snapchat has opted in a new advertising service for companies looking to advertise on their platform. Originally, Snapchat allowed marketers to have a 10 second video for their advertising commercials. But according …

Instagram has made restrictions that prevent users under the age of 18 from seeing certain content pushing weight loss products and cosmetic procedures. As concerns have been raised about the impact that diet, detox and cosmetic surgery content can have on young people, their mental health and body image. Instagram new restrictions also include removing …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

The Egyptian digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital space in the Arab region, many still look to Egypt as an indicator of what’s coming next in the digital marketing industry in the whole MENA region. Below we’ve outlined a …